When looking at the number of people growing by region, Europe had the slowest activation of new active users at 4.9%. Those marketers ranked paid ads on social media second only to SEM in terms of successful campaigns (29% to 33%, respectively). Overall,83% of B2B marketersuse social media advertisingon one or more platforms. Make sure your content is optimized for mobile if you want to include a significant Facebook ad campaign into the mix. In Twitters case, that CTR drop was a fairlysharp61% drop over 2019 figures. YouTube is a powerhouse for social media marketers and content creators. Almost90% of users access the site using a smartphone or other mobile device. Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. Social media use sometimes involves negative interactions between users. The social media growth rate since 2015 is an average of 12.5% year-over-year. Moreover,nine million brands and companiesuse the platforms advertising platform. So, how big is social media and how has it evolved today? The most important key figures provide you with a compact summary of the topic of "Media use in the United States" and take you straight to the corresponding statistics. 521 likes, 17 comments - @cocokind on Instagram: "Do these stats scare you as much as they terrify us? As more Americans have adopted social media, the social media user base has also grown more representative of the broader population. A selection of surveys conducted by the Pew Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. Numbers, Facts and Trends Shaping Your World, Partisan differences in social media use show up for some platforms, but not Facebook. Are you interested in testing our business solutions? It has associations with depression, anxiety, and low self-esteem. Some 45% reported using social media, compared with 84% of those ages 18 to 29 and 81% of those 30 to 49. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. Summary. On average, those mobile users will spend almost a full hour per day on Facebook, giving you lots of opportunities to grab their attention. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. YouTube hasa truly global audience, with users in over 100 countries. Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system called MediaWiki.Wikipedia is the largest and most-read reference work in history. Your email address will not be published. Social media platforms continue to evolve and grow, and so do their respective user bases. It is consistently one of the 10 most popular websites ranked by Similarweb and formerly Alexa; as of 2023, Wikipedia . Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. /Type /Stream In fact, with those two exceptions, most social media platforms have grown very little since 2019 and through the pandemic, or even earlier. Snapchat said users open an average of30 snaps per day and an average of 4 billion snaps are sent on the platform each day. For example, Filipinos spend a little over four hours a day on social media, while at the other end of the spectrum, Japanese users spend about 51 minutes per day. Instagram Is the Current Fastest Growing Social Media Platform. This year, we welcome 21 CAnD3 Fellows to our Training Program family. Quick: Whatsthe most popular social media platformin the world? Social media penetration = active users vs. total population. According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. Please do not hesitate to contact me. 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In this awesome statistical roundup, youll discover the latest social network data by the numbers and key demographics, heres a summary of what youll learn below: So without further ado, lets dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. Over the last five years, thetotal number of social media users(i.e., those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021. Which gender uses social media more by platform? 80%of parentsin the U.S. say their children 11 and younger also consume YouTube content daily. The average social media user engages with an average of 6.6 various social media platforms. Smaller shares of Americans use sites such as Twitter, Pinterest, Instagram and LinkedIn. 47% use social to learn about new trends. 4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015. 4.33 billion as of early 2021. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. (Source: Pew Research) The most popular platforms are YouTube . Teens are more likely to say social . 3. Thanks for sharing these data! PEW RESEARCH CENTER Who uses each social media platform Usage of the major social media platforms varies by factors such as age, gender and educational attainment. liability for the information given being complete or correct. Social Media Facts 2022 on TikTok. We gathered this data from a variety of different sources. However, when we look into platform penetration rates from people in eligible audiences, 93.33% of 4.8 billion global internet users and 85% of 5.27 billion mobile phone users are on social media. Broken down by age, there is significant generational variation: Users of YouTube and Facebook may outperform other platforms in terms of total users but if youre building a younger audience, youll be more likely to find them on other sites. To make the most of your social media marketing plans, first know your targeted audience. Get in touch with us. Sources: Data Reportal, BankMyCell, Statcounter. Results from a new Pew Research Center survey of U.S. adults conducted April 12-18, 2021, reveal the extent to which people's use of the internet has changed, their views about how helpful technology has been for them and the struggles some have faced. Over200 million small businessesare active on the site using its various services such as Groups, Pages, Messenger and chat bots. We are happy to help. Get in touch with us. And if your audience consists of even younger kids, YouTube is a strategic choice for your brand. The study of 46 countries with internet users aged 16 to 64 shows Japan had the lowest average number of social network accounts at 3.8, comparably India had the highest with 11.5 per person. Read our research on: Congress | Economy | Trust in Media, MORE FACT SHEETS: INTERNET/BROADBAND | MOBILE TECHNOLOGY. About seven in 10 people use it for socialization, entertainment, and news. Then in 2021 Facebook had 2.89 billion users . The most shocking is the rise of TikTok. As you can see from the data above, social network usage is different for men and women globally when examining location. Creators who build active subscriber-based channels areearning substantially more revenuethan in years past. 40% of all internet users worldwide use social media for work purposes. YouTube - 2.29 billion. As of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms on a monthly basis. This means that in 2021, an eyeball popping 9.84 million people come online on social media almost every day out of a population of 9.94 million people. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Signal had about 20 million monthly active users globally at the end of December 2020.; The app was downloaded more than 7.5 million times between January 6 and January 10. Overall, social media usage statistics estimate that an individual will spend 6 years and 8 months of their lifetime on social media. There you have it for my rise of social media statistics roundup. The world's population is 7.99 billion. In 2019, 41% of teens said they enjoyed social media "a lot"; in 2021 that figure declined to 34% [ 1 ]. This study uses the 2018 Canadian Internet Use Survey to examine reports of the negative effects individuals aged 15 to 64 experience because of their use of social networking websites or apps. Then, take a closer look at each platforms usage and demographic stats to find out where your audience is already active. Find your information in our database containing over 20,000 reports, staying connected with family and friends, Gen Z users in the United States used TikTok weekly, leading benefit of using social media as a marketing tool. Im curious where you found those numbers from because I have been trying to find them out and couldnt The vast majority of adults (90%) say the internet has been at least important to them . Time spent on the site per visit is over 10 mins. The following are the statistics for monthly users of the top 15 social media apps globally in 2021: Facebook - 2.89 billion. Here are the biggest data points to keep in mind as you plan your social media marketing activities for the rest of the year. An average of 1.3 million new users each day embraced some social media platform in 2020. This report focuses on Americans' usage of different platforms to watch TV content. YouTube and WhatsApp follow this with over 2 billion, then Messenger, WeChat, and Instagram, all having 1 billion or more users. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Click the magnifying glass. According to a survey by the Pew Research Center, 81% of U.S. adults say they use YouTube. Radio reach in the U.S. 2019, by age group, NPR's weekly audience in the U.S. 2005-2020, Top cable news networks U.S. 2023, by number of viewers, Number of magazine readers in the U.S. 2012-2021, Magazine brands audience distribution in the U.S. 2019-2020, by platform, Magazines with largest online audience in the U.S. 2021, Paid circulation of daily weekday newspapers in the U.S. 1985-2020, Average number of books read in the U.S. 2020, by format, U.S. households with internet subscription 1997-2020, Forecast of Video Games users by segment in the United States 2017-2025, Penetration rate of digital video games in the U.S. 2017-2027, Time spent with a game console in the U.S. 2020, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. (Adobe) About half were in 2011. The Facebook-owned and U.S.-based messaging and VOIP service is a growing powerhouse. No report of the Pew Research Center was affected by this change. Global Digital & Social Media Stats. The US social media penetration is calculated by the total number of active social network users versus the total population or those aged 13+. Collectively, over 2.5 billion people use one of these two . When isolating the data to eligible users aged 13+, the average social media penetration rate is 63%. Approximately 78% of women and 66% of men use social media (bearing in mind that only male and female options were reported). The most significant price rises were Domestic holiday travel and accommodation (+13.3%), Electricity (+8.6%), International holiday travel and accommodation (+7.6%) and New dwelling purchase by owner . Given its demographically and geographically broad user base, its no surprise that Facebook dominates as a social media ad platform. A journalist and digital consultant, John Boitnott has worked at TV, newspapers, radio and Internet companies for 25 years. Follow these links for more in-depth analysis of the impact of social media on American life. Pew Research Center does not take policy positions. Please do not hesitate to contact me. Since January 2020, active social media usage has increased by 13%, or 490 million users. Hispanics are of any race. In regards to social media usage by device, 99% of people in the world access networks on a mobile device (tablet or phone). Within digital platforms for news, most age groups turn to news websites at higher rates than other platforms, with one exception. The rise of social media began back in 1996 with the release of the networking site Bolt (now closed). Step 1. The most popular social media site in China, WeChat has1.17 billion usersworldwide and is the fifth most popular social networking app in the world. Lyme disease is the most common vector-borne disease in the United States. The total numberof social media users globallyis about 4.2 billion or slightly more than half of the worlds total population. Due to varying update cycles, statistics can display more up-to-date Some lawmakers in the U.S. have argued that the platform is too powerful and should be broken up, and in late 2020 the federal government and 46 states (as well as the District of Columbia and Guam) sued the . TikTok has 689 million monthly users internationally. Well, the function itself is kinda look alike with WhatsApp. Key US Network Growth Statistics 2020-2021: Sources: Statista, Pew Research, OurWorldInData, Data Reportal, eMarketer, Social media platforms & Kepios Analysis. No longer the exclusive province of high school students showing off their latest dance moves, this China-based video-creation/editing/sharing app is growing globally and enjoys689 million usersworldwide. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. c[of}.e>uSsc3Z- {9WXbc XA>\{ 9e!E8>;^~fE9 ukV8J5|Cx>l_+ms?{O0|a}{_vaM->~y=KlFg?ayY*?wU=|;z[5t'|(*zSkoCXv-Jp408)CuospvfinUcy >cn0 Just one-in-ten Americans say social media sites have a mostly positive effect on the way things are going, and one-quarter say . For example, Facebook reports the average revenue per user would be $41.41 for signing someone up in the US; however, in the Asia-Pacific region, that figure lies at $3.57. Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. About half of parents of children ages 10 to 12 and 32% of parents of kids ages 7 to 9 reported their child used social media apps in the first six months of this year, according to the new C.S . The year was marked by the polarized groups in the US election race and the racial justice movement posts. In 2020, Facebook is the leading social network with people with 2.85 billion of 4.48 billion social media users worldwide. Facebook, the social media giant that was founded in 2004 and now boasts more than 2.8 billion monthly users worldwide, is a regular focus of scrutiny in the United States and abroad.. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 4.48 billion users in July 2021. CORRECTION (Jan. 11, 2022): A figure from a 2012 survey was previously incorrect in the Who uses social media chart. What is the state of social media in 2021? 0:00. Some users have experienced threats of violence online and have . In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. As of April 2022, there are 5.48 billion unique mobile phone users in the world. Sources: Statista, Statista, Data Reportal, Social media platforms & Kepios Analysis. An impressive honour for the video-sharing app, TikTok ranked as the most downloaded app of 2021. An average of 1.3 million new users each day embraced some social media platform in 2020. Are you interested in testing our business solutions? An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of Americas population in 2011. Clicking on the following button will update the content below. Second, only to YouTube in the numbers of visits, its also the third most visited site overall (behind Google and YouTube). A 2018 study by Hopelab and Well Being Trust found that 93% of youth age 14-22 use social media, most daily [ 3 ]. Women outpace men here 15 to 10. Older teens are also more likely than younger teens to say this: 58% of those ages 15 to 17 say it would be very or somewhat hard to give up social media, compared with 48% of those ages 13 to 14. Statista assumes no /Length 47434 (Statista 2020) The most popular social media networks are Facebook, YouTube, Instagram, and .
